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Case study / OpenAI Codex build

One growth view for an AI-written blog

An IT services startup was publishing an automated, AI-written blog and needed to see whether it was working. We built a dashboard that OpenAI Codex keeps up to date from Search Console and GA4: a single page that shows leadership the traffic, search clicks, top pages, conversions and leads by source, week on week.

OpenAI CodexSearch ConsoleGA4Leadership reporting
How the growth dashboard is builtSearch Console and GA4 feed a weekly dashboard with traffic, search clicks, conversions and leads by source, which leadership reviews each week. 01 / SOURCES Search ConsoleClicks, impressionsGA4Traffic and leads 02 / ONE PAGE TRAFFICSEARCH CLICKSCONVERSIONSLEADS BY SOURCE Week on week, every week 03 / LEADERSHIP Weekly growth review Is the blog bringing traffic and leads?
Client

IT services startup with an automated, AI-written blog

What we built

A leadership dashboard kept up to date by OpenAI Codex

Outcome

A weekly growth review in place of a manual report

System blueprint

The whole system on one sheet

Select any block to see what it does, or open it full screen and watch the system run from signal to action.

The problem

A growing blog with no single scoreboard

The company was investing in a blog written and published with AI. The numbers that showed whether it worked sat in two tools, Search Console and GA4, and someone had to pull them together by hand every week. Leadership had no quick way to see what the investment returned.

How it works

Four steps on every refresh

  1. 01 / Collect

    Pull both sources

    Search clicks and impressions from Search Console; traffic, conversions and lead sources from GA4.

  2. 02 / Combine

    Join them by page

    Both sources matched by page and week, so each article can be followed from search to lead.

  3. 03 / Compare

    Show the change

    Week-on-week movement for every metric, and the pages that gained or lost the most.

  4. 04 / Publish

    One page for leadership

    A single dashboard page, refreshed by Codex on a schedule and read in a few minutes.

Read-only access to Search Console and GA4Aggregated figures onlyThe same layout every week

What leadership sees

Six views on one page

Traffic

Sessions and users across the site and the blog.

Search clicks

Clicks and impressions from Google search, by page and by week.

Top pages

The articles and pages that bring the most visits, and the ones that moved.

Conversions

The actions that count as conversions, by week.

Leads by source

Which channels bring the leads: search, direct, referral and others.

Week-on-week trends

Every number compared with the week before, so direction is clear at a glance.

The dashboard

Read in a few minutes, every week

The headline numbers come first, each compared with the previous week. Below them, the pages that moved and the sources that brought leads, so the content plan can follow what works.

Growth dashboard / week 41Illustrative data
Sessions2,840+12% vs last week
Search clicks1,120+9% vs last week
Conversions31+4 vs last week
Leads14+3 vs last week

Top movers

  • /blog/example-guide-one/+38% clicks
  • /blog/example-guide-two/+21% clicks
  • /services/example/5 leads

Leads by source

  • Organic search6
  • Direct4
  • Referral2
  • Other2
Example layout with illustrative numbers. It contains no client data.

What the client reported

A weekly growth review leadership reads

The dashboard replaced the manual weekly report. Leadership now reviews growth every week from one page, and can see which articles bring search traffic and which traffic turns into leads.

Outcomes as reported by the client. Traffic and lead figures are not published.

1

Page leadership reads each week.

Contribution and scope

Who did what

AGI Technologies chose the metrics, designed the page and the weekly comparisons, and built the dashboard with OpenAI Codex, which keeps it up to date. The client’s leadership team reads it each week. OpenAI and Codex are OpenAI products; AGI Technologies is an independent consultancy with no partnership or endorsement claimed.

Apply it to your business

Put your growth on one page

If your team pulls traffic and lead numbers together by hand, we can define the metrics and build a dashboard leadership reads every week.